About Us

Integra Insight is an independent market research company who specialise in competitor intelligence; delivering actionable insights to help you to improve performance and understand how customers interact with your business. We offer a wide range of syndicated services, in addition to providing tailored one off research and mystery shopping projects to our clients.

Integra was formed following the merger in 2006 of directexcellence and MPCI, Integra is a wholly owned subsidiary of Interactive Prospect Targeting plc (IPT). IPT is the UK's leading provider of digital direct marketing services, and is an AIM-listed company (ticker IPH.L). For further information about IPT please visit http://www.iptholdings.co.uk.

The IPT group of companies offers an exceptional range of direct marketing solutions, from database-building to deliverability tools, from market research to list management, email broadcasting, and much more. A sister company of Integra Insight is Tpoll a specialist online research agency. For more information, please visit www.ipt-ltd.co.uk and www.tpoll.co.uk

Our People

Martin Pitt
Founder of MPCI and now Managing Director of Integra Insight has spent the last 9 years working with clients to deliver actionable intelligence and insights into operational effectiveness; pricing and operational results. Prior to this he was a Director of ITT London & Edinburgh.

Ian Roberts
General Manager of Integra, Ian is responsible for service delivery, quality and report production.